"Nick changed our identity in a great way. He is the master of technology infused design."
—Suzanne Sheppard, CEO Executive Conversation
Executive
Conversation
Executive Conversation was at a critical juncture in their growth. They were known world-wide as a top business acumen educator and needed to both retain their world-class reputation while growing with an ever-evolving, rapidly changing business landscape.
I led the creation of a new identity while injecting a new level of energy and credibility to their brand via tactical identity, print and digital communications. The new brand grounded what was traditionally a suit-and-tie persona and humanized modern, everyday business types.
My team and I created new tools and experiences that elevated their educational courses while integrating seamlessly with their new identity in new ways... along the way, I learned a bit (perhaps too much) about business acumen as well.
A brand is more
than a mark...
A brand is about keeping a promise. It's about conveying culture and setting expectations. A brand speaks louder than words.
Executive Conversation needed to keep pace with their existing and potential clientele while finding new, interactive tools that elevated their world-class reputation.
Role
Creative Director
Agency
Phinney Bischoff
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