Expedia

Viewfinder

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Sometimes, a bit of distance makes it easier to see something new in the old.

When we get home, home is still the same, but something in our mind has been changed, and that changes everything.

Travel is more than plotting a path from point A to point B and back again. It's also about the moments in-between. Viewfinder helps vacationers become explorers—those who seek adventure no matter the distance between home and wherever 'there' is.

What sets Viewfinder apart from other travel publications is Expedia's group of 'Viewfinders'. They are adventurers and explorers and come from a variety of backgrounds—from family focus to luxury, solo, or LGBTQIA+... each author brings a perspective to help travelers, travel well. They not only hand-pick restaurants, hotels, and things to do that deliver overall outstanding experiences, their recommendations come from a wellspring of relevant experience.

I led the branding, content marketing strategy and vision of Viewfinder. My team and I developed an experience that sparks imagination and facilitates a quick and easy path to book travel. Expedia benefits from elevated SEO, credibility within the travel community and buyer confidence.

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Role

Creative Director

Tenure

2012 – 2014

Agency

CMD

Website

viewfinder.expedia.com

Sometimes, a bit of distance makes it easier to see something new in the old.When we get home, home is still the same, but something in our mind has been changed, and that changes everything.

Sometimes, a bit of distance makes it easier to see something new in the old.

When we get home, home is still the same, but something in our mind has been changed, and that changes everything.